The Basu Narrative

Page Authority In the world of search engine optimization (SEO), Page Authority (PA) is a crucial metric that webmasters use to evaluate the quality and relevance of their website pages. In this blog, we'll explore what Page Authority is, why it's important for SEO, and how to increase it. What is Page Authority? Page Authority is a metric developed by Moz, a leading SEO tool provider. PA measures the strength and credibility of a webpage on a scale of 1-100. The higher the Page Authority score, the more likely the webpage will rank higher in search engine results pages (SERPs). PA is calculated based on a range of factors, including the quantity and quality of inbound links, the age of the domain, the page's content quality, and its relevance to the search query. Essentially, Page Authority is a measure of a web page's perceived value and authority within its niche. Everything to Know about Page Authority To better understand how Page Authority works, let's break d...

Link-Building: Social Bookmarking If you are a website owner or a digital marketer, you must have come across the term "social bookmarking" in your efforts to improve your website's search engine rankings. Social bookmarking is an off-page SEO technique that involves submitting your website's links to social bookmarking websites or platforms. What is Social Bookmarking? Social bookmarking is the process of saving and organizing website links to an online platform where other users can access them. In simple terms, social bookmarking is like a personal library of bookmarks that users can share with other people on the internet. Users can add links to web pages, articles, blog posts, videos, and other content they find useful or interesting. Social bookmarking websites or platforms allow users to create accounts, add links, and organize them by tags or categories. Users can also browse and search for bookmarks added by others to find content that matches their interests...

A meta description is a short summary of a webpage's content that appears in search engine results pages (SERPs) below the page's title. Its purpose is to give users a brief and informative preview of the page's content so they can decide whether or not to click through to the website. A well-crafted meta description can entice users to click on your link, while a poorly written one can cause them to skip over it entirely. Meta descriptions can also influence search engine rankings, as search engines use them as a ranking factor. Although not a direct ranking factor, a well-written meta description can improve the click-through rate (CTR) of a webpage, which in turn can boost its search engine rankings. As such, writing effective meta descriptions is an important aspect of search engine optimization (SEO). To write an effective meta description, it's important to understand the user's intent and the keywords they may use to search for content. The meta description s...

What is Latent Semantic Indexing? A technique called latent semantic indexing (LSI), also known as latent semantic analysis, enables computer algorithms to determine the connections between various words. It is easy for humans to understand a word's meaning from its context. Terms like date, menu, and even diet may immediately come to mind when the word "restaurant" is mentioned because they all have a restaurant-related connotation. But when it comes to computers, some "training" is required to make them understand that, despite having many meanings, words can still be meaningful to one another depending on the situation. Latent Semantic Indexing is the term we use to describe this "training". LSI uses Natural Language Processing (NLP) to enable computers to comprehend languages similarly to how a person would. Theoretically, LSI for SEO aids search engines in recognising the connections between terms used on your website. The idea is that the search ...