The Basu Narrative

  Links are what keep a website running. Consider connections to be roads on the internet's limitless landscape. You can access this website via one route, and another road can be reached by this one. These paths can occasionally lead to many locations on the same page. We wouldn't be able to locate any websites, and those websites wouldn't be able to connect with or link to other websites on the internet if it weren't for these linkages or highways. Without a link to a website, how could you possibly access it? Think of search engines as maps, much as links are roadways. Search engines rank all of these links (sites/pages) essentially in order of best to worst in an effort to present you with what they believe to be the most relevant results for your search. A page's overall health or condition, which may be assessed by a number of factors including relative word count, site reputation, and creator transparency or reputation, determines the page's rating. Now t...

  Anchor text is a crucial component of both on-page optimization and link building in search engine optimization or SEO. In the most basic words possible, it is the clickable text that directs visitors to another page (on the same website or on a different one). Keeping in mind that SEO is only one component of your overall digital marketing strategy, link anchor text is also important (it is one channel of the many different things that you could be doing, such as social media, email marketing, and so on.) Hence, even if anchor text won't be mentioned in a broad overview of your SEO efforts, it is still crucial. What is an Anchor Text? A specific word or phrase that is used in content that has hyperlinks leading to another website or article is known as "anchor text." Although most web creator tools today include configurable capabilities for developing a web content's layout more from HTML or CSS, the most noticeable text colour of hyperlinks is often blue.  The ma...

White Hat: What is White-Hat SEO? White hat SEO describes online techniques, sometimes known as "SEO methods," that are consistent with those used by Google and other major search engines. These ethical SEO methods are designed to raise your position on search engine result pages while maintaining the integrity of your websites and adhering to search engine's terms of service. White hat SEO strategies have been outlined by Google. The strategies that Google defines include, mobile-first, claiming your business listings, using descriptive meta tags, quick loading times, etc. White-Hat SEO Link Building? Any effective SEO strategy must include link building. If you want to raise your domain authority and appear higher in the SERPs, it's critical to develop and implement a successful link-building strategy. Websites with greater authority are experts in their industry, and those who promote them are taken more seriously than those with less authority. There are several t...

What is Keyword Density? In technical terms, the percentage of times a keyword phrase appears on a web page, divided by the number of words on the page, is known as keyword density. Search engine optimization measures the frequency of terms and phrases in the text using keyword density percentages. As a ranking criteria for search engine optimization (SEO), keyword density is also referred to as keyword frequency and keyword repetition. A web page's content can have problems appearing for a target term or phrase in the search engine results pages (SERPs) if the keyword density for that term or phrase is too low. The frequency of keywords is used by search engines like Google, Yahoo, and Bing to help the algorithms index and rank the page for pertinent search queries. However, because it is so simple to spam with term stuffing, keyword density alone is not a primary ranking criteria for modern search engines. Why does Keyword Density Matter in SEO? A significant element of any SEO a...